This award was received at an event organized by BUMN Track in Jakarta on Wednesday (3/12). The achievement was presented to state-owned enterprises that have successfully implemented effective branding and marketing strategies.
PELNI succeeded in winning two awards simultaneously, namely Gold in the Brand Strategy Excellence: Brand Strategy Relevance category, as well as an award in the Transformation Brand and Marketing in Digital Era: Best Digital Branding Transformation category. Both awards were presented in recognition of PELNI’s success in carrying out digital transformation as part of the company’s branding strategy. The awards were received directly by PELNI Corporate Secretary, Evan Eryanto.
The event was organized to improve the quality of branding and marketing, strengthen the competencies of SOE personnel, and encourage innovation and creativity in order to enhance the global competitiveness of state-owned enterprises.
